October 5th, 2009 (Mumbai, India) ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today announced that its audience panel has now grown to track web surfing behaviours of 55,000 panellists. Additional data from this extended footprint of panellists will yield ViziSense traffic statistics and demographic data far more accurate and reliable than before.
This large ViziSense panel represents a diverse cross-section of India’s online population. In fact in August 2009 alone, ViziSense monitored the visiting behaviour of panellists across more than 5 lakh Internet domains.
Currently out of beta, ViziSense continues to provide an unparalleled and transparent view of India’s online audience and traffic estimates, using validated measurement technologies and advanced statistical techniques.
Commenting on this, Atul Hegde, CEO, Ignitee Digital Solutions Pvt Ltd said, "ViziSense is a great way to improve the efficiency of online media planning. Its ability to report accurate site traffic statistics and demographics has definitely helped to benchmark and provide quantifiable intelligence needed to validate and improve online marketing
investments."
Some key features and enhancements that were part of the catalyst for moving out of beta version:
- An increased volume of data from a larger panel and pixel base, coupled with refined algorithms that identify multiple users per machine and incorporate cookie deletion models
- Along with sub-domain mapping of large websites, ViziSense tags or pixels have been embedded in over 200 leading websites like bigadda.com, quikr.com, zeenews.com, etc., reaching out to over 55 lakh Internet users per month. This has led to more accurate reporting of site-specific data.
- Monthly rankings of India’s Top 100 websites in addition to the Top 5 Sites by Category – ViziSense users can view a snapshot of rankings for over 18 popular categories, ranked according to the highest unique users within that category on a month-on-month basis.
- The addition of the Campaign Reach and Frequency Planning feature as part of the MediaMix media planning tool, helps media planners and marketers calculate the reach and frequency their online campaign would achieve on their selected set of web sites.
“Working closely to address the needs of India’s top 25 media planning agencies, scores of advertisers and large and long tail publishers, ViziSense has quickly emerged as a credible source of accurate information around India’s Internet audience,” said Amit Bhartiya, Business Head, ViziSense.
