July 3rd, 2009 (Mumbai, India) ViziSense (www.vizisense.com), India’s first online audience measurement platform, today announced the launch of a new product feature called Reach and Frequency Planning.
This new feature helps media planners and marketers calculate the reach and frequency their online campaign could achieve across selected websites, allowing them to identify an efficient set of websites as part of their media plan and that too, at an optimal cost. The Reach and Frequency Planning feature is an extension to the ViziSense MediaMix online media planning tool that was launched in March 2009.
Until now, media planners and marketers have felt the need for some measure of traditional metrics to be applied to online media buying. The Reach and Frequency Planning feature has been developed in line with such feedback from leading media planning agencies.
It enables planners to build an optimal mix of sites – that maximizes unduplicated reach of the target audience for a given campaign’s budget – by varying the duration and number of impressions per site. The Reach and Frequency Planning feature calculates results based on data from a 25,000 plus online panel and ViziSense tags placed on hundreds of sites accessed by Indian audiences.
“Our new feature adds tremendous efficiency to the media planning process as it helps identify just the right set of sites, impressions and duration for a given online campaign,” said Satish Kadu, VP – Product Management, “ViziSense has been actively building new & innovative products on its platform of online audience measurement and we’re very excited about launching this new feature.”
The Reach and Frequency Planning feature delivers the unique users, cost effectiveness, target audience reach and frequency for all selected sites part of the media plan. The simple and easy-to-use user interface updates information and displays results instantaneously even as the media planner inputs changes to the plan.
All registered users of ViziSense MediaMix can currently access the Reach and Frequency Planning feature online.
About ViziSense:
ViziSense (www.vizisense.com) is India’s first open online audience measurement service that accurately reports details of site visitor demographics and other audience characteristics. ViziSense is a product from Komli Media. Headquartered in Mumbai, Komli Media is also located in Delhi (India) and New York (US). For more information log on to www.komli.com.
For further press information please contact:
Nisha Menezes
Komli Media Pvt. Ltd.
Tel: – +91 922 33 22 500
Email: nisha.menezes@komli.com
Bratin Roy / Prashansa Jhaveri
9833868621 / 9819327779
Hanmer MS&L Communications Pvt. Ltd.
