Tag Archives: Strategy

Mothers, who are ignored by their English speaking children, need not worry Continue reading →

Reliance Communications and mobile handset retailer UniverCell have entered into a pact to market and promote wireless broadband service across Continue reading →

NDTV Lifestyle is getting prepared to launch a new lifestyle channel as part of its tie-up with the Scripps Network. The US-based lifestyle content developer Scripps Network had acquired a 69 per cent stake in NDTV Lifestyle last Continue reading →

The mosquito repellent cream category has become active this season with both Dabur and Godrej Sara Lee planning to grow the category based on the ‘naturals’ Continue reading →

James Cameron is back. Come this Friday, the director of Titanic is ready to take us to the world we have never imagined, redefining our cinema-going experience with bleeding-edge special Continue reading →

You are at a bus station and feeling peckish, not ravenous, and want to grab a quick bite before you board your Continue reading →

While C.K. Prahalad’s seminal work, The Fortune at the Bottom of the Pyramid, advocated a strategy to look at the lower end of the market, companies till recently did not tap into the low-unit price market segment with Continue reading →

Ab mera number hai, Eega naan number. Uninor, the latest operator in the telecom circles, is screaming ‘It’s my time’ – in Hindi, Kannada and many more Indian languages. Uninor, whose brand philosophy is to “empower people,” is Continue reading →

The Videocon Group promoted Next Retail is open to offloading a minority stake ranging from 15-20 per cent to private equity players to garner funds for Continue reading →

The Indian team’s feat in bagging the No.1 slot in Test cricket after 77 years is unlikely to change the way advertisers view Test matches vis-à-vis other money-spinning Continue reading →

Bajaj Auto is gearing up to launch a new sub-150cc light sports Pulsar in New Delhi on Wednesday with a price tag of under Rs 60,000. This is part of the company’s plan to focus on key motorcycle brands for Continue reading →

The Telecom Regulatory Authority of India may look into tariffs being offered by mobile operators based on the cost structure of the telecom Continue reading →

Spirits brand Bacardi is in the process of extending its products to non-metro cities and the rural parts of the Continue reading →

Reliance Communications on Friday slashed SMS charges, further heating up the ongoing tariff war in the Indian mobile telephony Continue reading →

Mumbai, Nov.26 Distribution hurdles have led General Mills to withdraw its cookie brand — Dip Trix. Continue reading →

Chennai, Nov. 26 Thanks to DTH provider Bharti Airtel, satellite radio broadcaster WorldSpace’s subscriber base has tripled in the last few months to around 4.5 Continue reading →

Buoyed by the response to its EMI scheme, jeanswear brand Levi’s is looking to rope in more banks to partner with it to “drive consumption of premium jeanswear” in the country. Continue reading →

New Delhi, Nov. 23 Charter a three-seater aircraft to meet your short-distance domestic travel needs for as much as three business class return tickets on a commercial airliner. This is the promise of Air Car, a new low-cost charter company Continue reading →

New Delhi, Nov. 22 Kishore Biyani-led Future Group is developing well-performing labels from its private label kitty into strong stand-alone brands. Continue reading →

New Delhi, Nov. 21 It’s the death of roaming charges. In yet another game-changing move, Tata DoCoMo is extending to roaming services seconds-based billing that it offers for local calls. Subscribers on Tata DoCoMo’s network moving Continue reading →

Hyderabad, Nov. 16 Somehow, 3D films have not caught the imagination of the film buffs in India. But now, the technology is coming back in a new format — 3D in PCs — which promises to change the way the people play games and watch Continue reading →

Mumbai, Nov. 12 Bajaj Auto is putting together a new motorcycle growth strategy for 2010-11 which is intended to kick off with the production of 300,000 units a month from April next Continue reading →

Chennai, Nov. 12 Chocolates and confectionery major Cadbury India, which launched its blockbuster brand Cadbury Dairy Milk in Rs 2 packs a little over a year ago, is seeing a surge in sales volumes as consumers lap up its offerings. Continue reading →

Jewellery manufacturers are looking at bringing down the caratage of gold in studded jewellery from 18 carat at present to about 14 carat in order to bring down the prices and pass on the benefit to the customers, according to Mr Bachcharaj Continue reading →

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