Tag Archives: digital india

“The way Zee works is that we are clear that we have to deliver value to our shareholders and stakeholders and on a constant basis. We are not here for six months, one year and go somewhere else. Unless, I sell the company, where would I go? But executive-run companies can burn money… Success is mostly in hindsight, it is not guaranteed,” says Subhash Chandra, Chairman, Essel Group. Continue reading →

Hemant Jain has come on board Leo Burnett Mumbai as Executive Creative Director. He moves from Wieden+Kennedy, London. He was earlier with the W+K Amsterdam office. A writer-cum-art director-cum illustrator, Jain’s distinct style has won countless number of international awards and recognition. Continue reading →

Adhir Bhogte is joining Meow FM as National Sales Head. He takes charge from December 14, 2009. Bhogte’s appointment comes close on the heels of Vehrnon Ibrahim joining Meow FM as National Programming Head. Continue reading →

With an aim to change the way English entertainment is consumed in India and fill the need gap, Star World on Friday, December 11, 2009, announced a change in its programming strategy. Both online and on-air would be utilised in a big way for this and as much as 40 per cent of the marketing budget has been allocated to digital media. Continue reading →

Speaking at the Dr Kailas Nath Katju lecture on ‘Appointment of Judges’, Vinod Mehta, Editor-in-Chief of Outlook, outlined the similarities between the Media and the Judiciary. According to Mehta, both the Media and the Judiciary wanted the society to introspect and did not want any outside interference. Continue reading →

Following a board meeting on December 10, 2009, the Advertising Standards Council of India (ASCI) unanimously elected Prof Dhananjay Keskar as Chairman of the Board of ASCI. Keskar takes the mantle from Madhukar Kamath, who has stepped down as Chairman of ASCI. Rajiv Dube and Vikram Sakhuja have been appointed as Vice-Chairman and Honorary Treasurer, respectively. Continue reading →

Sir John Hegarty will return to Asia next year to judge the 3rd International Advertising Cup, which will take place in Thailand. Sir John had attended the AdFest in March 2009 as Grand Jury President. Next year, he will represent the Asia Pacific region on The Cup’s Jury Panel along with Prasoon Pandey, Director at Corcoise Film, in Mumbai, and Suthisak Sucharittanonta, Chairman & Chief Creative Officer at BBDO Bangkok. Continue reading →

The Indian print industry, deemed as the second largest in the world, is expected to grow by an average of 14 per cent by 2015. The future will clearly belong to newer mediums like radio, outdoor and the Internet. Pegged as the medium of the future, online revenues alone are expected to touch Rs 18 billion by 2015. Radio is expected to account for 5 per cent of advertising all over India, whereas outdoor advertising, too, is expected to grow up to 17 per cent by 2015. Continue reading →

For long, print publications have been trying to monetise their content online, with varying degrees of success and some not so successful ventures. As the issue heats up, publishers are mulling over one main question – how can consumers be convinced to pay for news that they can access for free on the Internet in many different ways. exchange4media finds out from publishers and digital agencies. Continue reading →

SpiceJet has appointed i-Vista Digital Solutions to handle its online marketing initiatives. i-Vista will conceptualise, design and develop online initiatives for the airline. Contract Advertising is the creative AOR for SpiceJet. Continue reading →

The music royalty issue continues to worry FM stations, and the recent proposal to amend the Copyright Act is an additional worry, especially for small town FM stations. exchange4media spoke to some FM radio players to find out how small town FM stations are dealing with the unending music royalty issue and whether the recent proposals of the Copyright Amendment Act have altered their Phase III plans. Continue reading →

Tata Tea, along with its creative agency Lowe, is taking forward its immensely popular Jaago Re anti-corruption campaign with an integrated communication approach. This involves a roadblock on the Star Network on December 9, 2009 and the Tata Tea Jaago Re Vrath Yatra – a 38-day bus journey across the country to connect with the youth. Continue reading →

HomeShop18, the Network18 Group’s online and on-air retail marketing and distribution venture, is investing $23.5 million to fund the growth of its business, partnering with GS Home Shopping Korea. In an exclusive conversation with exchange4media, Raghav Bahl, MD, Network18 Group, elaborates on this tie-up and future strategies of HomeShop18. Continue reading →

Following months of speculation, NDTV and Turner finally announced their decision to enter a deal where Turner would acquire 76 per cent of NDTV Imagine for $67 million. This, combined with the subscription of fresh shares in the company for an addition $50 million, would take Turner’s stake in Imagine to over 90 per cent. NDTV officials inform that the activities of the last two months have made NDTV a “debt-free and a cash rich” company. This move also reiterates Turner’s aggression to be in this space in India. Continue reading →

Two weeks after announcing tariff revision for its flagship channel Sun TV, Sun Network has increased the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels. The new rates would come into effect from January 1, 2010. Continue reading →

Ravi Deshpande, Chairman and Chief Creative Officer, Contract India, will be the Jury President for Direct Lotus at AdFest 2010. AdFest has also announced Sheung Yan Lo as Jury President for Outdoor. Washington Olivetto, President and Creative Director of Brazilian agency W/, has been selected as Grand Jury President at AdFest 2010. Continue reading →

Pradeep Guha has taken over as Chairman of the Asian Federation of Advertising Associations (AFAA). Some events held under AFAA’s auspices are AdAsia, Adfest and the Asia Pacific Media Forum. Continue reading →

Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books later this week. Starting December 7, 2009 till the launch in New Delhi on Thursday, December 10, exchange4media brings you exclusive extracts from the book. Continue reading →

Starting out in a design agency, Vishal Mehta, Manager – Marketing, Aditya Birla Financial Services Group (ABFSG), learnt about media and branding on the way. Every piece of work that he develops at ABFSG has to hold true to the test of being customer centric. He is a firm believer of what branding Guru Wally Olins had once said, ‘Branding is about creating and sustaining trust’, which remains his personal mission. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak. Continue reading →

Quasar’s Mumbai team has bagged the digital account for Eureka Forbes. The account size is pegged at over Rs 2 crore. As the digital AOR, Quasar will be responsible for the complete range of digital responsibilities, which includes SMO, SEO, ORM, website, online media planning and buying, etc. It is learnt that 14 agencies were part of the pitch. Continue reading →

Two rounds of judging process are over for the Effies 2009, and now the industry awaits the declaration of the winners. The Ad club of Bombay has announced 52 shortlisted entries from the total of 164 entries received this year. Several industry experts feel that Tata Tea’s ‘Jaago Re’, Vodafone ‘Zoozoos’ and Airtel are among the strongest contenders in the shortlisted entries. Continue reading →

CNBC-TV18, that had started out as CNBC India on December 7, 1999, is celebrating the completion of a decade in the Indian broadcasting space. In the last 10 years, CNBC-TV18 has seen the competition in the business news genre increase, but the channel has managed to hold on to its leadership position. CNBC has planned several initiatives to commemorate this milestone, which includes various on-air initiatives, including a roadblock across all Network18 channels, and a new logo.

CNBC-TV18 plans a host of initiatives to mark completion of 10 years

CNBC-TV18 launches ‘10 yrs that made us who I am’ campaign Continue reading →

As part of its 100th issue celebrations, ‘Moneylife’ magazine will present the ‘Reliance Mutual Fund-Moneylife Big Ideas Award’ in Mumbai on December 5, 2009. ‘Moneylife’, in association with Reliance Mutual Fund, has undertaken a unique initiative to identify outstanding talent through a high-profile essay contest among the 80-odd business schools in Mumbai and Pune. Continue reading →

“I don’t think the government is being negligent about it, but I would say they are waking up to the fact that outdoor could be a great revenue earner for them. At the end of the day, media owners have to self regulate if this business has to survive long enough and move towards becoming a more organised and professional industry,” says Gour Gupta, COO, Platinum India. Continue reading →

MarketGate, a Mumbai-based strategic business and marketing consulting firm, has just ventured into branding and design. The aim is to create a good differentiator for MarketGate’s clients and drive consumer choice, based on packaging and branding. Continue reading →