February 24th, 2010 (Mumbai, India) - ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today announced its Board of Advisors. The ViziSense Advisory Board consists of nine prominent industry executives from digital media, marketing, media planning and buying, advertising and market research. With invaluable domain knowledge and their commitment to the growth of the industry, the Advisory Board will play an important role in shaping the ViziSense growth and product strategy.
The Board of Advisors include Atit Mehta, Head of Media Buying for India at HUL; Madan Sanglikar, Partner – Invention at Mindshare; Praveen Sharma, COO at Madison Media Plus; Neville Taraporewalla, Director – Advertiser & Publisher Solutions Group at Microsoft Corporation India; Rajan Srinivasan, VP – Sales & BD at Web18 Software Services Limited; Sandeep Amar, Head – Marketing & Audience at Indiatimes.com; Amit Varma, Ex-CEO at aMap; Sabina Solomon, General Manager at Media Research Users Council and Andrew Reid, ex-MD, Nielsen Online Australia.
The Board sees equal representation from all key stakeholders within the industry: advertisers, publishers, agencies as well as research professionals. The Board, united in their commitment to increase the share and growth of digital advertising, believes that ViziSense can play an important role in accelerating adoption of the medium.
Prashant Mehta, Chief Operating Officer, Komli Media said, “We are delighted to have such distinguished industry professionals with a broad spectrum of media and online advertising experience on the advisory board. The goal for ViziSense is to become the leading audience measurement, media planning and data insights platform across the Asia-Pacific and we believe this Board will bring us rich insights, invaluable feedback and experience as we expand our offerings.”
On taking up their new roles as advisors to ViziSense, Madan Sanglikar, Partner – Invention at Mindshare said, “Online Media is at a stage when the question asked by advertisers is no more "why?" but "how?", "how much?" and "where?". ViziSense attempts to answer the "how much" and "where?" questions with a combination of reliable data across a large panel and user friendly graphics. Media planners now have a wider range of options to look at the source of the Target Group (TG) across sites, along with tracking the Share of Voice (SOV) and Share of Engagement (SOE) figures, which had been conspicuous by its absence.”
Neville Taraporewalla, Director – Advertiser & Publisher Solutions Group at Microsoft Corporation India added, “Access to rich, reliable and transparent data is one of the key catalysts for the growth of the Indian online industry. ViziSense, with its large panel and base of tagged sites as well as its spend benchmarking tool, is on a good path to meet these needs”.
Visit www.vizisense.com/basic/BOA to view the ViziSense Board of Advisors and their profiles.
About ViziSense:
ViziSense (www.vizisense.com) is India’s leading online audience measurement and analytics platform that accurately reports details of site visitor demographics and other audience characteristics. ViziSense provides quick and accurate insights into demographic and traffic sites of all sites accessed from India through ‘SearchView’ and also helps media planning with its proprietary online media planning tool ‘MediaMix’. The ViziSense ‘AdView’ platform is the first online competitive ad monitoring and spend benchmarking tool. ViziSense is a product from Komli Media.
About Komli Media
Komli Media is a digital advertising and technology company enabling marketers to reach and acquire their audiences and publishers to maximize their revenues. Komli Media powers India’s only ad network platform with solutions across lead acquisition, targeting, rich media and measurement. Headquartered in Mumbai, with an engineering centre in Pune, Komli Media is also located in Delhi (India) and New York (US). For more information log on to http://www.komli.com.
