IMC 2009: Alternate revenue streams – following the money trial

Alternate revenue streams have become important for magazines’ bottomlines and survival in these tough times. A session on this topic, moderated by exchange4media Group’s Anurag Batra, discussed the various streams at length. The panellists included Maheshwer Peri of Outlook Group, Shyam Malhotra of CyberMedia and WWM’s Tarun Rai. The session was the penultimate one on Day two of the Indian Magazine Congress.