He is young, cool, smart & stylish, forever on his mobile phone just like any other youngster of his age; health conscious, he loves to walk when he talks on the phone – meet ‘Zac’ – IDEA Cellular’s new virtual character who is set to make his presence felt amongst the large online youth community. ‘Zac’ is available on www.walkwhenyoutalk.in, where he is waiting for people to make him fitter and healthier by giving him a 7-day fitness regime.
Users of the social networking site, Facebook, can add this ‘Walk When You Talk’ application to their existing Facebook profile, post which they can start interacting with Zac on his special IDEA number+919011100130, and give him instructions on how to alter his gait to be fitter.
Upon dialing the number, user will be directed to the interesting IVR menu which provides different options such as:
- Press 1 for Zac to take a walk in the park
- Press 2 for night walk
- Press 3 to walk on the treadmill
- Press 4 to walk on the highway
- Press 5 to know more about Zac.
The interactive system designed by IDEA allows the user to view Zac’s changing walk styles, as per the instructions given on the phone, and how it transforms his physical appearance. A special walkmeter also enables user to view the health quotient of Zac in the 7-day exercise schedule designed by the individual.
IDEA has designed interesting games and contests based on the new virtual character – Zac. Facebook users who call Zac on his IDEA number and give him the best walk regime for fitness will stand a chance to win a date with IDEA Brand Ambassadors Shriya Saran and Siddharth. Users also stand to gain bonus points by sharing ‘Zac’ with other members in their network to improve their prospect of winning the contest.
Flagging off Zac, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said, “Digital platforms are emerging as key enabler for brand-connect, especially with the youth community. We are confident that our new Champion idea – Zac – will engage millions of online audience and help us in establishing a strong bond with the youth, to promote the message of ‘Walk for Fitness’. The initiative is designed to keep high level of interactivity with the user, yet making it effortless, exciting and fun”.
Zac will also be seen and heard in various other media platforms such as digital banners, strategic outdoor media, ground activation programs and Radio.
Alternate media platforms such as Digital and Outdoor have been key to the success of IDEA Cellular’s recent ‘Walk when you Talk’ campaign. The dedicated website www.walkwhenyoutalk.co.in which hosts exciting games and contests such as ‘Walk n Talk Meter’, ‘Get your friends to walk when they talk’ etc, has already been a huge hit within a month of it’s launch.
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About IDEA Cellular Ltd.:
IDEA Cellular Ltd. is a leading GSM mobile services operator with over 48 million subscribers, under brand IDEA. It has licenses and spectrum to operate in all 22 service areas of India, with commercial operations in 17 service areas, currently. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com
this is an awesome campaign who is the agency that has done this ?