Mumbai, November 24, 2009 – Hungama Mobile, the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world , today announced an agreement with Connect2Media, a leading global mobile games publisher and developer, to bring blockbuster titles to mobile gaming enthusiasts in India. Hungama Mobile will be the official aggregator for close to 34 titles in FY 09-10, produced by Connect2Media. These games will be made available to the consumers via Hungama’s distribution networks comprising of Internet, Mobile and Direct-to-home platforms.
Commenting on the association Albert Almeida, COO, Hungama Mobile said, “With as many as 30 mn active users, mobile gaming is extremely popular in India. The size of this industry is pegged at INR 120 crores, which offers a lot of opportunities for game publishers and distributors to bring in new content. The Indian consumer is geared for world class content and Hungama’s partnership with Connect2Media will enhance the mobile gaming experience for consumers.”
Adding to this, Eric Hobson, Connect2Media CEO said, “India is becoming an increasingly important market for entertainment content and this deal allows us to take some of our very best games to that market. Hungama have the knowledge and experience to give us maximum reach in the market while our content has been proven, worldwide, to provide high quality entertainment experiences on mobile devices.”
The association will offer consumers a variety of internationally popular, premium branded mobile games. “Of the 34 titles, Guitar Hero – World Tour and BMW Racing have been very popular with the gaming enthusiasts world over. We are hoping to receive a similar response from the consumers in India as these games are based on music and car racing, two very popular genres in India” added Almeida.
The consumers can enjoy these games by downloading them via the internet, Tata Sky Actve Mall and GPRS connections on their mobile device. The games are compatible with all major handsets manufacturers.
About Connect2Media
Connect2Media is a true 360 degree cross-platform games company. We wholly embrace the idea that consumers want access to quality games without the need for the complexity of device knowledge, platform requirements and specific regional formats. Connect2Media acts as a developer and global publisher and distributor for digital entertainment for both B2B and B2C marketplaces. From big screen Interactive TV through to small screen mobile phones, Connect2Media’s content is available through many of the world’s biggest media providers.
About Hungama Digital Media:
Established in 1999, Hungama is South Asia’s largest digital & mobile entertainment company, with intrinsic expertise in online & mobile media and technology, communication & interactivity. Hungama is the largest aggregator, developer, publisher and distributor of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 147 partners. Hungama works directly with 85% of the studios and music companies producing Indian content. For more information, please visit www.hungama.org
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