November 25th, 2009 (Mumbai, India) – ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today released its monthly web rankings of the Top 5 Sites by Category. Among the notable trends during October were:
· Social Networking sites Facebook & Linkedin report the highest increase in reach this year; surge of traffic spotted on Photo/Video Sharing Sites.
· Quikr.com emerges as the No. 1 B2C Classifieds site; grows reach by over 200% in just four months!
· Travel eCommerce and Airline sites buzz with traffic! October’s holiday season spells huge gains for all sites in these categories.
· Entertainment sites climb the charts during Diwali’s Bollywood release bonanza; Bookmyshow increases reach by 44% since September.
Social Networking & Photo/Video Sharing:
Facebook continues to rule roost as the fastest growing social networking site in India. October sees the highest increase this year of a whopping 19% in reach, a trend similarly followed by Flickr, whose numbers jumped by 21% compared to last month. Linkedin continues to grow its presence steadily as a professional networking site, with a surge of 4%.
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Category: Social Networking October 2009 Source: ViziSense |
Category: Photo & Video Sharing October 2009 Source: ViziSense |
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|
Property |
Unique Users (M) |
Property |
Unique Users (M) |
|
Orkut* |
15.5 |
Youtube.com |
10.9 |
|
Facebook.com |
10.3 |
Facebook (overall) |
10.3 |
|
Bharatstudent.com |
2.42 |
Metacafe.com |
2.73 |
|
Linkedin.com |
2.24 |
Filestube.com |
1.79 |
|
Ibibo.com |
1.97 |
Flickr.com |
1.73 |
|
*represents the unduplicated reach of related properties. e.g. Orkut.com* includes users who visit both orkut.co.in and orkut.com. |
Classifieds (B2C):
Local classifieds sites are quickly finding popularity with the online community. Quikr.com outshines the rest as one such classifieds site that has been rapidly increasing in traffic since June. From being ranked a far 120th, Quikr has moved up to the 20th rank on ViziSense’s Top 100 sites.
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Category: Classifieds (B2C) October 2009 Source: ViziSense |
Category: Classifieds (B2C) July 2009 Source: ViziSense |
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Property |
Unique Users (M) |
Property |
Unique Users (M) |
|
Quikr.com |
4.25 |
Clickindia.com |
2.80 |
|
Clickindia.com |
2.84 |
Sulekha.com |
2.63 |
|
Sulekha.com |
2.83 |
Justdial.com |
1.71 |
|
Justdial.com |
1.94 |
Olx.in |
1.18 |
|
Olx.in |
1.68 |
Quikr.com |
1.16 |
Travel eCommerce (B2C) & Airlines:
Buzzing with traffic, Travel eCommerce and Airline sites have reaped in the benefits of October’s holiday season. In both categories, Flykingfisher.com makes the list with the largest increase in reach of over 32%, while Jetairways.com comes sliding down with a decrease of 12% in traffic.
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Category: Travel eCommerce (B2C) October 2009 Source: ViziSense |
Category: Airlines October 2009 Source: ViziSense |
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|
Property |
Unique Users (M) |
Property |
Unique Users (M) |
|
Irctc.co.in |
5.36 |
Flykingfisher.com |
0.52 |
|
Makemytrip* |
2.36 |
Spicejet.com |
0.52 |
|
Yatra.com |
1.77 |
Jetairways.com |
0.50 |
|
Cleartrip.com |
0.97 |
Goindigo.in |
0.45 |
|
Flykingfisher.com |
0.52 |
Goair.in |
0.36 |
|
*represents the unduplicated reach of related properties. e.g. Orkut.com* includes users who visit both orkut.co.in and orkut.com. |
Entertainment:
After a lull in many months, a string of huge Bollywood releases this October brought users flocking to entertainment sites. Yahoo! Movies continues to dominate the category moving up by over 20% in reach.
An interesting consequence of such activity saw Bookmyshow.com taking the largest leap of over 44% in reach within a month! Moreover, all eCommerce (B2C) sites showed an upswing in growth this month, with Rediff Shopping recording some sharp growth.
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Category: Entertainment October 2009 Source: ViziSense |
Category: eCommerce (B2C) October 2009 Source: ViziSense |
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|
Property |
Unique Users (M) |
Property |
Unique Users (M) |
|
|
Yahoo! Movies |
3.13 |
Ebay* |
1.99 |
|
|
Santabanta.com |
1.35 |
Amazon.com |
1.19 |
|
|
Chakpak.com |
1.20 |
Rediff Shopping |
1.16 |
|
|
Bollywoodsargam.com |
1.18 |
Bookmyshow.com |
1.06 |
|
|
Imdb.com |
1.17 |
Indiatimes Shopping |
0.80 |
|
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*represents the unduplicated reach of related properties. e.g. Orkut.com* includes users who visit both orkut.co.in and orkut.com. |
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The Top 5 Sites by Category released monthly, provides a macro view of traffic and popularity metrics across key categories with insights into the top performing online properties, audience reach and usage, audience duplication within the category, etc.
The categories include Web Portals, Job Search, Search, Social Networking, Photo & Video Sharing, Email, Education, Matrimony, Airlines, Real Estate, Travel eCommerce, B2C Ecommerce Airlines, Banking, B2C Classifieds, B2B Classifieds, Automobiles, Entertainment, Music, Sports, Regional Language and Contests/Gaming. To view the top Internet properties in these popular categories please visit www.vizisense.com/dashboard.
About ViziSense:
ViziSense (www.vizisense.com) is India’s leading online audience measurement and analytics platform that accurately reports details of site visitor demographics and other audience characteristics. ViziSense is a product from Komli Media. Headquartered in Mumbai, Komli Media is also located in Delhi (India) and New York (US). For more information please log on to www.komli.com.
