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Category Archives: Digital
Yatra.com nominated for the prestigious 17th Annual World Travel Awards
New Delhi, April 14, 2010: Yatra.com, India’s leading online travel company has been nominated for the 17th Annual World Travel Awards under the category of ‘Asia’s leading travel agency’ for the year 2010. Yatra.com is the only online travel company … Continue reading
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‘Badmaash Company’ hits Hungama.com
After the chartbuster music of Ajab Prem Ki Gajab Kahani, music director Pritam is back with his signature style for the film ‘Badmaash Company’. And this time he has the company of lyricist Anvita Dutt Guptan known for her funky … Continue reading
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Rajesh Bahl joins Eros International’s leadership team as Chief Digital Officer
Mumbai, 22nd March 2010: Eros International Media Limited, the Indian media & entertainment company, today announced the appointment of Rajesh Bahl as Chief Digital Officer. He will be spearheading Eros International’s digital initiatives across all the new media platforms including … Continue reading
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Gillette Mach3′s Shaveathon brings ‘smartness’ into the open
As part of the Gillette Mach3 Shave India Movement, close to 2000 men gathered to shave outdoors – and enter the record books Continue reading
afaqs! readies for Agency and Media Cricket League 2010
In its second year, the leather ball cricket tournament is being organised in association with Dainik Bhaskar Continue reading
Online banner ads to touch Rs 430 crore this fiscal year: IAMAI
The total online banner ad spends is estimated to grow by 32 per cent in the current financial, as compared to 38 per cent in the last financial year Continue reading
A ‘Beam’ of hope for the youth?
Beam, a mobile payment system owned by Suvidha Starnet, makes its communication debut with a commercial targeted at the youth Continue reading
‘All is well’ with Reliance Life Insurance’s new brand proposition
Foraying into the entertainment space, Reliance Life Insurance has tied up with the movie, 3 Idiots, and will use the thought ‘All is well’ in its current and future campaigns Continue reading
Big FM strikes sales alliance with Radio Dhamaal and Rangila FM
Big FM Network has added seven radio stations to its existing network of 45 radio stations across the country by aligning with Radio Dhamaal and Rangila FM Continue reading
Guest Article: Anand Kurian: Using Universal Integrators in marketing communications
Every target group – whether across the world, or in a country, city, suburb, community or religion – has its own Universal Integrators, which can be used to market and communicate with these groups Continue reading
Nike grabs youth’s attention with Rs 55 lakh new outdoor campaign
A collage of aspirational sports stars make for the new Nike campaign launched in Bengaluru and Delhi Continue reading
CVL Srinivas bids adieu to Times Private Treaties
With a 15-year long career in media agencies, Srinivas took an interesting detour with private treaties for two years Continue reading
Effies 2009: A lesson in repetition from JWT, takes home Grand Effie again
JWT won the special award for its Teach India campaign Continue reading
Effies 2009: Ogilvy India is the Agency of the Year; JWT follows
The Times of India’s Teach India campaign fetched JWT India the Grand Effie, while Vodafone Essar was adjudged the Effie Client of the Year Continue reading
Effies 2009: A call not to wake, but awake
Lowe Lintas’ work for Tata Tea made it to the Effies shortlist in the Consumer Products and the Integrated Advertising Campaign categories, as did the digital work for the campaign created by Arc Worldwide in the Consumer Products category Continue reading
Effies 2009: Recessions result in new ideas
The Economic Times launched the ‘Power of Ideas’ campaign bang in the middle of economic turmoil, with the objective of tapping the hidden and latent talent in the country Continue reading
Doublemint: Betting on the front foot
After two years, brand Doublemint has a new strategy in place. BBDO came in as the creative agency this year, and has created the first commercial based on the strategy. afaqs! takes a chew of the new Continue reading
Marc Luyten to take up role as CMO, Apollo Tyres
Luyten moves in from Vredestein Banden, which was acquired by Apollo Tyres. The marketing team at Apollo Tyres is also undergoing a reshuffle Continue reading
Colgate MaxFresh jumps out of billboards
Colgate encourages commuters to sample MaxFresh toothpaste through its innovative billboard campaign Continue reading
NS Publicity brings a new outdoor medium, Rockin Tower, to Jaipur
The tower is 85 ft high, and has over 65 ft of advertising space Continue reading
STAR Gold gets 1.76 crore voters for Lux Sabsey Favourite Kaun 2010
The awards will be aired on December 27 Continue reading
After spending a year in Bengaluru, DNA increases subscription fee
The annual subscription now costs Rs 724, as against Rs 299 earlier; and DNA is confident of its performance in the market Continue reading
Effies 2009: Center Fresh chews up to the top
At the case study presentation of the Effies, Ogilvy India pulled out a different trick from its creative hat Continue reading
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Effies 2009: When Vodafone was more than happy to help
After a successful campaign with the pug promoting Vodafone’s network strength, the popular dog was recalled for the ‘Happy to Help’ campaign, pushing the company’s customer service Continue reading
Effies 2009: Daily launch, different strategy
Two different dailies, one Telugu, the other English, were launched in different states of India. One a total newcomer, the other with longest legacy among English dailies Continue reading