burrp.com introduces Small Business Solutions

INDIA, June 8, 2009 – burrp.com, India’s premier online lifestyle guide, today announced the launch of its Small Business Solutions (SBS) tool for business owners.
burrp.com is a pioneer in user generated content with over 15000 user reviews of lifestyle businesses across India.

Until now, there was no way for business owners to respond to these user reviews on burrp!. The SBS tool will now enable business owners to respond to users reviews, thereby completing the communication loop.

burrp!’s SBS will also allow business owners to leverage the burrp! platform to showcase their products and services. The tool will enable business owners to add their business on burrp!, manage their business pages by adding photos, videos, events, deals and announcements as well as receive SMS alerts and statistics of
traffic and activity on their page.
Additionally, burrp! SBS will provide business owners with services such as tracking competition, gaining visibility on major search engines, self-managing SMS campaigns etc.
Announcing the launch, Deap Ubhi, CEO and Co-Founder, burrp.com said, “Our aim is to highlight the importance of the online medium of communication even to traditional mom-n-pop businesses across India. This tool will make it simple for business owners to have a thriving relationship with their past and potential customers while still maintaining and respecting the integrity of user reviews and enhancing user participation.”
“Customer feedback is extremely important to run a successful business. With this new tool, burrp! is opening new channels for us to talk to our customers. The association with burrp! makes it easy to respond to feedback, promote events and specials and know what our users really want”, says Kedar Partagalkar, Corporate Head – Flag’s Bar & Kitchen and one of the first proponents of burrp!’s SBS.
burrp!’s online offering comprises of user generated content in categories like Art, Dance, Fashion, Film, Fairs & Festivals, Food & Drink, Health & Living, Music, Nightlife & Parties, Literature, Sports & Outdoor and Theatre.

About burrp!
burrp! is India’s premier lifestyle guide with online as well as print presence. burrp.com allows its users to search, review and recommend lifestyle related businesses and  events in India’s 8 major metros. Besides the online local product, burrp! owns burrp!TV – an online TV guide, blah! – an online lifestyle magazine and Know – the recently launched printed travel guide for Mumbai. www.burrp.

For SBS queries business owners can write to biz@burrp.com or log on to http://biz.burrp.com