The awareness campaign which will be carried out both on-air and on-ground will focus on spreading the right information and will urge people to stop discrimination towards HIV infected people.
— BIG 92.7 FM No. 1 FM Station Network in association with Durbar Mahila Samanaya Committee on the occasion of World Aids Day organized a day long HIV and AIDS awareness campaign on 1st December’09 to keep the public informed about the reality, myths and misconceptions about HIV and AIDS. The awareness campaign which will be carried out both on-air and on-ground will focus on spreading the right information and will urge people to stop discrimination towards HIV infected people. The campaign kicked off at Sonagachi the largest red light district in the city. Road shows, quiz compettion, talking doll show and an all day information cell were set up to increase awareness and fight against AIDS. Trams painted with awareness messages will run through the streets of the city.
Commenting on the above initiative Mr Terence Ashish Mandle, Station Head of BIG 92.7 FM, Kolkata said “BIG 92.7 Fm in association with Durbar Mahila Samanya Committee aims to overcome the stigma around HIV AIDS and generate awareness among the masses. As a responsible medium we are supporting this cause through a whole array of offerings both on air and on ground. RJs Sumonto & Sanchari will support the cause through the on ground live on air show “Ektu Personnel” at Sonagachi. Doing this we are hoping to see the entire area support the cause and our jocks. The personal involvement of our RJs with the local populace is sure to have a positive impact. We are confident that the local populace is going to support us in our positive endeavor with open ears that will bring about a positive change in their outlook to this issue.”
Source: Press release distribution via India PRwire
Notes to Editor
BIG 92.7 FM, No. 1 FM Station Network and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.
For more information, please contact:
Debaleena Chakraborty (Associate Consultant)