Mumbai, October 7th, 2009: Albert Almeida joins South Asia’s leading digital and mobile entertainment company Hungama Digital Media as Chief Operating Officer for their Mobile Business. Albert was the Executive Vice President and Business Head of Sony Entertainment Television (SET) till recently. He will be responsible for Hungama’s Domestic and International Mobile business covering Entertainment, Platforms and Applications Businesses. Albert spent 6 years with SET in varied roles ranging from Head of Marketing to the Business Head of Max, their movies and events channel. Prior to that Albert has spent 14 years in Advertising and Marketing where he was Vice President and Regional Account Director at J Walter Thompson, having worked in Mumbai and New York.
Albert will be working closely with Neeraj Roy, Managing Director & CEO, Hungama Digital Media. With Albert coming on board, Neeraj said, “Albert comes with extensive experience across Media, Entertainment, and Marketing, which are integral to the convergence opportunity that lies ahead for our company. He has managed businesses and teams in local and international markets very effectively and has been an inspirational leader to the businesses he has served. A thorough professional, Albert joins Hungama at a time when our Telecom partners across the world are looking toward enhanced revenues through media, entertainment, marketing and we will all benefit from his rich experience in leading South Asia’s largest digital media company working with over 150 partners in 37 countries across the world.”
Expressing his pleasure on the appointment, Rakesh Jhunjhunwala, Chairman, Board of Directors, Hungama Digital media said, “Mobile entertainment is at an inflection point, with more people across the world consuming entertainment content digitally. With Albert’s vast & diverse experience in the entertainment and marketing spheres, he would be an asset to Hungama and its partners across the world.”
Upon his appointment, Albert Almeida said, “ My years in advertising and television have given me the opportunity and experience in understanding consumers, brands, businesses and developing, acquiring and marketing content. This experience sets me up for an exciting time with Hungama, a leader in the digital media entertainment space. It’s well poised to make huge strides given the opportunities in the mobile and digital spaces. I am truly delighted to be a part of this young, successful team.”
About Hungama’s Mobile business
A part of Hungama Digital Media Entertainment Pvt. Ltd., Hungama’s mobile business is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 300 content creators across the world, Hungama has developed a digital distribution network across mobile, internet, cable VOD and IPTV networks. Hungama works with leading Telecom companies, Online Publishers, Cable VOD providers as also Music, Film, TV content partners across numerous markets. Hungama powers content to consumers in 37 countries, with more than 150 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile & Digital Content, Marketing and Media. Hungama also runs numerous platforms for Telecom companies and is actively engaged in the Managed Services business with its partners across different markets.
